Made In Future

A Story of Marketing, Media, and Content for our Times

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

LIMITED TIME OFFER

3 Months Free

£5.99/mo after 3 months. Cancel monthly.

Get this deal

Offer ends on 15 July 2026 at 11:59 BST.

More purchase options

Made In Future

By: Prashant Kumar

Narrated by: Pratap Batra

Get this deal

£5.99/mo after 3 months. Cancel monthly.

Buy Now for £11.18

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing.The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

Prashant KumarPratap BatraRandom House Audio

E-Commerce

Management

Management & Leadership

Marketing

Marketing & Sales

Commerce

E-Commerce Management Management & Leadership Marketing Marketing & Sales Commerce

No reviews yet