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Summary

The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? 

You learn to speak their lingo. 

In LINGO, serial entrepreneur, brand consultant, and host of Creative Warriors podcast Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them. 

In this audiobook you'll learn: 

  • The five-step secret language strategy he used to go from being overlooked to being overbooked in less than one year 
  • How LINGO as a marketing strategy makes competition almost irrelevant 
  • How pricing can attract, not deter, your ideal customer 
  • How to develop a brand image that magnetizes your ideal customer and filters out the rest 

With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur.

©2018 Jeffrey Shaw (P)2019 Jeffrey Shaw

What listeners say about LINGO

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Profile Image for Shaunda Howerton
  • Shaunda Howerton
  • 29-03-21

The BEST book ever!

I have struggled for years trying to understand how to share my heart with my customers and speak their language. I didn’t know that’s what I was trying to do but after listening to this book I am clear about what I was intending to do. How many since listened to this amazing offer I am confident that I will begin speaking my potential customers language so that I am reading them on their level and providing a service that they don’t want to live without. Thank you Mr. Jeffrey Shaw❤️❤️❤️

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  • Nancy Green
  • 02-05-20

Focused and chock-full of help!

Jeffery speaks right to me. He gives me tangible methods to help me see where my weaknesses are. I listened to it twice. Got more each time.

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  • Anonymous User
  • 27-04-20

Get this book.

It’s intimate, relevant, thought provoking, mind blowing and eye opening. This isn’t all about the author. It’s a freaking workbook. Thank you for this Jeffery 🙏🏾

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Profile Image for Michael G.
  • Michael G.
  • 17-06-19

Great book for the inward-thinking entrepreneur.

Learning to speak the language of your customers is a crucial element of doing business in any field.
Lingo presents a set of unique tactics and perspective that allows you, as the business owner, to understand your customers on a deeper level.
This book has a lot of useful techniques and strategies for changing the way you think, and ultimately honing your mind to understand people in a more productive and introspective way.
The author spoke slowly at times, so I placed the audio at 1.25 x speed for the majority of the book.
All in all, great book! I look forward to more from this author!