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LINGO

Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
Narrated by: Jeffrey Shaw
Length: 7 hrs and 31 mins
Categories: Business, Marketing
5 out of 5 stars (1 rating)

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Summary

The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? 

You learn to speak their lingo. 

In LINGO, serial entrepreneur, brand consultant, and host of Creative Warriors podcast Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them. 

In this audiobook you'll learn: 

  • The five-step secret language strategy he used to go from being overlooked to being overbooked in less than one year 
  • How LINGO as a marketing strategy makes competition almost irrelevant 
  • How pricing can attract, not deter, your ideal customer 
  • How to develop a brand image that magnetizes your ideal customer and filters out the rest 

With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur.

©2018 Jeffrey Shaw (P)2019 Jeffrey Shaw

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  • Michael G.
  • 17-06-19

Great book for the inward-thinking entrepreneur.

Learning to speak the language of your customers is a crucial element of doing business in any field.
Lingo presents a set of unique tactics and perspective that allows you, as the business owner, to understand your customers on a deeper level.
This book has a lot of useful techniques and strategies for changing the way you think, and ultimately honing your mind to understand people in a more productive and introspective way.
The author spoke slowly at times, so I placed the audio at 1.25 x speed for the majority of the book.
All in all, great book! I look forward to more from this author!