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Know What You're For

A Growth Strategy for Work, an Even Better Strategy for Life
Narrated by: Jeff Henderson
Length: 5 hrs and 45 mins
5 out of 5 stars (2 ratings)

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Summary

Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?

In Know What You're For, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer, shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're For will help you - and your organization - thrive. 

It's what happens when you create an organization focused on who it is for. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.  

Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're For equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to:

  • Work for your current and future customers with a new, effective method
  • Be for your team and help your people reach full potential
  • Create a ripple impact by being for your community
  • Live and work your best by caring for yourself

In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're for. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.

Assessments are available in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Jeff Henderson (P)2019 Zondervan

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  • James Roth
  • 20-11-19

Game Changer

Know What You’re For should be required reading for every marketing major at every university worldwide.

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  • Scott K. Blount
  • 15-10-19

What An Encoring Challenge

Jeff Henderson does a fantastic job of both encouraging AND challenging all of us who lead organizations. "A vision rarely repeated is quickly forgotten!" - GOLD! The social media section alone is worth the cost of this book. This is a "must read" and a "must implement" book for us all.

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  • J. Alicea
  • 12-10-19

You will learn and you will get inspired!

I love the For strategy/ concept of Jeff. This changes everything... you will have the chance to see and apply/ change many of your ways on ministry, business and life in general. I love it! This is one of the best books I have read this year. Thank you Jeff!

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  • Phil
  • 07-10-19

Must read for business and nonprofit leaders

Jeff nails it with this book. Not only is it insightful, but super practical. Any business or nonprofit leader can start implementing these ideas today. The great thing is Jeff doesn’t just talk about unproven ideas, he’s seen them play out and produce results in the organization he leads.