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Summary

They think you're cool! Yes, you, the Audible listener! In this exclusive interview, Ryan Mathews and Watts Wacker explain the phenomenon they call the "Deviant's Advantage" and discuss companies that have capitalized on the advantage as well as those that failed to recognize the opportunity. Hear what they say about science, coming trends, and you, the Audible listener.

©2002 by Ryan Mathews and Watts Wacker
(P)2002 Random House, Inc.

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