Whether you are new to selling, a seasoned seller, a revenue leader, or considering getting into the selling profession, Infinite Selling will make you sit up and think differently.

It addresses, head-on, the need for change in selling, away from just clever sales techniques and aggressive language, towards a true profession and one that anyone should be proud to be part of.

If you or your organisation wants to transform your revenue performance, Infinite Selling will provide you with modern tools, methodologies and insights to implement immediately to help you realise your revenue goals.

The goal throughout this book is to challenge you to a new way of thinking about selling; one that is fit for purpose for a world that has changed from both sides of the table.

Infinite Selling is more than just process or methodology. It is the start of a new movement, an ethos if you like, that will propel you and your organisation into another dimension of success.

Whilst we are convinced that to achieve the next level of success, you need to rip up the rule book and look at selling from another perspective, we can’t ask you to do that. Not yet anyway.

What we do ask, as you listen to this book, is that you come at it open-minded and curious as to what might be something that can accelerate your personal and organisational success.