Ignite the Fire

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

How would it feel to have the body and business you've always dreamed of? Our brains are programmed to help us find the easiest route to what we want in life. So why can it be so hard to achieve the results we crave? Working harder rarely has the desired effect. The answer is to work smarter, and with - not against - our natural strengths. Mindset with Muscle takes you on a different transformation journey.

Are you sharing great work, but it seems nobody is listening? Does it seem like you're at the mercy of social networks' mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people's desires and get them to share your message as an extension of themselves.

Have you ever felt frustrated about not getting the results you want? Do you feel you are eating the right foods and doing the correct workouts but your body still isn't changing as quickly as you want? Are you grinding through your workday with low energy levels, praying for the next day off so you can sleep in? If this sounds familiar, then The Fitness Mindset is for you. The Fitness Mindset gives you everything you need to get the body you've always dreamed of, ramp your energy levels through the roof, and develop the mindset to keep it forever. 

If you want to build as much muscle as naturally possible... be able to bench press, squat, and deadlift gargantuan amounts of weight... and maintain a ripped, beach-ready physique year round... then you want to read this book.

Beyond Training is for men and women who have made it out of couch potato mode and are ready to take things to the next level, whether that means shedding those last few extra pounds, finishing a 5K, or even crossing the finish line of an Ironman triathlon. Everyone from the casual exerciser to the weightlifter, CrossFitter, obstacle racer, marathoner, mountaineer, triathlete, swimmer, cyclist, runner, and biohacker will glean tons of knowledge and life-changing advice from this book.

The structures that lie beneath our skin represent a remarkable and beautiful assortment of biological mechanisms that are essential for our lives. However, we often take these structures for granted. In these 14 fascinating lectures, a basic overview of the human body, its physical features, biological systems, and general functioning will be presented for the benefit of anyone from budding medical students to curious laymen.

Michael Matthews' number one best-selling natural bodybuilding book with more than 400,000 copies sold. If you want to build muscle, lose fat, and look great as quickly as possible without steroids, good genetics, or wasting ridiculous amounts of time in the gym and money on supplements ... regardless of your age ... then you want to listen to this book. Building muscle and burning fat isn't as complicated as the fitness industry wants you to believe. This book is the shortcut. 

For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events.

How to train for anything and everything, anywhere and everywhere.The World's Fittest Book is set to become every fitness enthusiast's bible. Dubbed the body's complete user guide, it will become the go-to resource for learning all you need to know about building muscle, losing fat, eating (healthy) cake and unlocking your superhuman physical potential. Packed with workouts the author tried and tested in the pursuit of multiple world records, it's more than a book, it's the greatest training tool ever written! 

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

The Little Black Book of Workout Motivation is fitness expert Mike Matthews' personal, practical blueprint for radical transformation, inside and outside the gym. It contains practical scientific research, compelling stories, and time-proven tactics that will help you discover and tap into the inner strength you need to take control of your body and life. If you really take these lessons to heart, you might just enter a new, transformative period of your life and discover that you're capable of far more than you ever thought possible.

Revolutionise your life one day at a time with this empowering audiobook, designed for men and women, which provides simple strategies for each element of your day. Marcus Aubrey, author of the book, is CEO of Onnit, a human performance company that he has built into one of the fastest growing companies in the world. How can we get the most out of our body and mind on a daily basis? Want to change your life for the better? Aubrey Marcus answers these questions in this audiobook, which guides the listener to optimise each moment of the day.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

Joe De Sena has one ultimate goal: to help improve everyone’s physical and emotional health by teaching them the tenets of Spartan living from ancient Greece: simple eating, smart training, mastering resilience, and an all-out commitment to achieving a goal.   

Have you ever wanted to become a personal trainer, but could not see life beyond the training certification? In The Baes-ics, Michael Baes delivers the essential ideas, methods, and practices you will need in order to truly make your fitness passion a career. Go beyond your hobby of health, muscular development, and cardiovascular endurance; learn how to truly develop a rewarding, financially successful career from a trainer who has been in the trenches for over 15 years!