Ignite the Fire

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

Are you sharing great work, but it seems nobody is listening? Does it seem like you're at the mercy of social networks' mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people's desires and get them to share your message as an extension of themselves.

Beyond Training is for men and women who have made it out of couch potato mode and are ready to take things to the next level, whether that means shedding those last few extra pounds, finishing a 5K, or even crossing the finish line of an Ironman triathlon. Everyone from the casual exerciser to the weightlifter, CrossFitter, obstacle racer, marathoner, mountaineer, triathlete, swimmer, cyclist, runner, and biohacker will glean tons of knowledge and life-changing advice from this book.

How would it feel to have the body and business you've always dreamed of? Our brains are programmed to help us find the easiest route to what we want in life. So why can it be so hard to achieve the results we crave? Working harder rarely has the desired effect. The answer is to work smarter, and with - not against - our natural strengths. Mindset with Muscle takes you on a different transformation journey.

A smart, energizing program to help you shed fat, build muscle, and achieve your ideal body in just 30 days! A huge success as a self-published e-book, Burn the Fat, Feed the Muscle is the bible of fat loss that will help anyone to get his or her dream body. Tom Venuto has created a program using the secrets of the world's leanest people, although it's not about getting ripped; it is about maximizing your fat loss through nutrient timing and strategic exercise. This totally revised and 25 percent-new book includes a never-before-shared plan that will make it even easier for everyone to achieve amazing results.

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

The structures that lie beneath our skin represent a remarkable and beautiful assortment of biological mechanisms that are essential for our lives. However, we often take these structures for granted. In these 14 fascinating lectures, a basic overview of the human body, its physical features, biological systems, and general functioning will be presented for the benefit of anyone from budding medical students to curious laymen.

Michael Matthews' number one best-selling natural bodybuilding book with more than 400,000 copies sold. If you want to build muscle, lose fat, and look great as quickly as possible without steroids, good genetics, or wasting ridiculous amounts of time in the gym and money on supplements ... regardless of your age ... then you want to listen to this book. Building muscle and burning fat isn't as complicated as the fitness industry wants you to believe. This book is the shortcut. 

Revolutionise your life one day at a time with this empowering audiobook, designed for men and women, which provides simple strategies for each element of your day. Marcus Aubrey, author of the book, is CEO of Onnit, a human performance company that he has built into one of the fastest growing companies in the world. How can we get the most out of our body and mind on a daily basis? Want to change your life for the better? Aubrey Marcus answers these questions in this audiobook, which guides the listener to optimise each moment of the day.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

Have you ever felt frustrated about not getting the results you want? Do you feel you are eating the right foods and doing the correct workouts but your body still isn't changing as quickly as you want? Are you grinding through your workday with low energy levels, praying for the next day off so you can sleep in? If this sounds familiar, then The Fitness Mindset is for you. The Fitness Mindset gives you everything you need to get the body you've always dreamed of, ramp your energy levels through the roof, and develop the mindset to keep it forever. 

Most diet and workout books are focused on the wrong things: They focus on WHAT instead of HOW. The leanest people focus on how, on their eating habits, not on fad diets. Diets that rely on willpower and discipline fail. The path to results is made up of eleven small, simple, step-by-step habits. Rotating through phases of metabolic, endurance, and strength workouts yields the best fat-loss results.

Have you ever wanted to become a personal trainer, but could not see life beyond the training certification? In The Baes-ics, Michael Baes delivers the essential ideas, methods, and practices you will need in order to truly make your fitness passion a career. Go beyond your hobby of health, muscular development, and cardiovascular endurance; learn how to truly develop a rewarding, financially successful career from a trainer who has been in the trenches for over 15 years!

Thomas Plummer has been a trainer, owner, consultant, and finally a mentor to thousands of coaches and gym owners around the world trying to live their dreams of a life in the gym business. In The Soul of a Trainer, Thom shares this hard-earned insight not only about business, but also about a life well-lived.   

Michael Matthews' number one best-selling women's fitness book with over 250,000 copies sold. If you want to be toned, lean, and strong as quickly as possible without crash dieting, "good genetics", or wasting ridiculous amounts of time in the gym and money on pills and powders... regardless of your age... then you want to listen to this book. Building lean muscle and burning fat isn't as complicated as the fitness industry wants you to believe. This book is the shortcut. 

One month to reset your metabolism for lasting fat loss. One week to discover the carbs that are right for you. With weekly shopping lists and over 70 fully anglicised recipes. In Wired to Eat, superstar US diet expert, paleo sensation and New York Times best-selling author of The Paleo Solution Robb Wolf will show you how to change your eating habits for good, tailor your diet to fit your personal needs and shed weight fast - and never put it back on!