How to Win Any Negotiation

Today's super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools draw from a unique blend of sources, including:

• Recent advances in psychology, linguistics, trial advocacy, sales, and management communications--the cutting edge of the art of performance.
• Tips, tricks, and techniques from 200 of the world's masters--the legendary street and bazaar merchants of Bombay, Instanbul, Cairo, and Shanghai.

Mayer's own "been there, done that" years as a lawyer representing thousands of clients (from foreign government agencies and mega-corporations to some of the world's best-known actors, authors and athletes), negotiating deals on everything from amphitheaters to Zero aircraft .You'll learn what works--and what doesn't--when you're up against a stone wall... or your ideas are being rejected... or you're confronted with hostility and anger.

Included is the highly acclaimed Deal Maker's Playbook, a collection of step-by-step "how-to's" and "what-to's" for 38 common negotiating situations, such as, buying a car, leasing an apartment, dealing with the IRS, interviewing for a job, buying a franchise, and getting out of debt. It's all here--the fancy footwork and magic moves for outgunning, outmaneuvering, and out-negotiating the other person. And the techniques for developing life skills that will dramatically enhance your chances of professional success and personal satisfaction.