How to Save the Media
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How to Save the Media
Narrated by:
Hamish McKenzie
Pre-order Now for £10.65
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Narrated by:
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Hamish McKenzie
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By:
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Hamish McKenzie
Social networks tore apart a media industry that had taken two hundred years to build, swapping broadsheets and broadcasts for algorithms and addiction feeds. Now what?
The media is in chaos even though its fundamental job hasn’t changed. The demand is still there: people still crave great stories and robust reporting. And there’s no shortage of supply: there are more creators than ever. But the old models built to connect the supply and demand no longer work.
As a young journalist, Hamish McKenzie knew the ground he was stepping onto was already shaky, and that was even before he worked for and then tangled with Elon Musk. When he teamed up with Chris Best and Jairaj Sethi to found Substack, he believed that new infrastructure and new business models could usher in an era where independent voices have power and audiences have a say.
In How to Save the Media, we get to ride along, witness to an industry in metamorphosis. We’re there at the Hotel Chelsea, barside with whiskey-drinking legends of newsrooms past. We’re there at Cannes Lions, where sweating ad executives on luxury yachts are busy divvying up the very revenue that once kept newsrooms alive.
And we’re there as pioneers of the new creator economy wrestle with the promises and pitfalls of what they’ve built.
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Critic reviews
“You may pick this book up to try and understand, or even emulate, how someone starts a company that disrupts the very way we receive information, and that's all well and good, but you'll stay for the brilliant analysis of where we went wrong––online and off––in the discourse, and a genuinely hopeful approach to reintroducing transparency, authorial voice and––dare I say––honest media. We know that Hamish McKenzie has the vision, but he also has the voice.” (Lena Dunham, #1 New York Times bestselling author of Famesick)
How to Save the Media is a diagnosis and a call to action: a case for new models that reward depth over division, independence over gatekeeping, and enduring relationships over fleeting clicks. For anyone who cares about journalism, creativity, public discourse, or the future of the internet, this is an essential map of how media can find its way forward. (Charles Duhigg, bestselling author of Supercommunicators and The Power of Habit)
“Over a decade ago I wrote about the opportunity for a Faceless Publisher that could let individual writers connect directly with their readers. Hamish McKenzie is the face of Substack, the company that did exactly that. Substack has more than a face though: the company has admirable backbone and an unshakeable belief in the value of freedom, and the awareness that making promises you can keep requires not just good intentions but a business model built on trust. Come for the startup stories—both Substack's and its writers—and stay for a case study in realizing the promise of the Internet.” (Ben Thompson, author of Stratechery)
Hamish McKenzie’s How To Save the Media is a manifesto for the direct-relationship model of media. No one is smarter about the virtues of this path. McKenzie immerses us in a decade of media disruption, from the vantage point of the disruptor himself. As he describes Substack’s founding, its growth, and the key decisions that kept the company in the advance guard, he lays out an inspiring vision of where we can go next. An urgent read for an industry at an inflection point. (Richard Plepler, Former Chairman and CEO of HBO and Founder, EDEN Productions)
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