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Summary

A playbook for growing your business no matter the circumstances.

“Weeds scale faster than any business. It’s in their DNA.”—Kathy Ireland, CEO, Kathy Ireland Worldwide

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable.

How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

This book will enable readers to apply strategies, mapping their own path to rapid and sustainable growth, while providing focus on weed-based attributes to get the job done quickly and effectively. It also provides a pathway to transform their entire team into a collective of weeds operating on behalf of the company, acting as an incubator for innovation and productivity, while enriching their own opportunities for growth and security.

An accessible and practical guide that leaders and companies across industries can help increase their market share, prominence, and customer base, this book enables them to grow, expand, dominate, and defend their turf.

Stu has explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including: T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myrhvold, Carmen Medina, Jon Ferrara and Jonna Mendez.

©2022 Stuart A. Heinecke (P)2022 Brilliance Publishing, Inc., all rights reserved. Foreword © 2022 by Nicola Corzine.

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