How Digital is Your Business?
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How Digital is Your Business?
Narrated by:
Adrian J. Slywotzky, David J. Morrison
Buy Now for £10.99
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Narrated by:
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Adrian J. Slywotzky
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David J. Morrison
About this listen
The insights in How Digital is Your Business? are penetrating and practical. The examples of digital businesses run the gamut: from the most basic of commodities (Cemex, the leader in the cement industry) to financial services (Schwab), to the highest of high tech (Cisco). The answer to the question "How digital is your business?" will vary with every company, but it must be answered. Slywotzky and Morrison provide the ideas, tools, and examples everyone in business needs.©2000 Adrian J. Slywotzky and David J. Morrison; (P)2000 Random House, Inc.
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