AI image generation is transforming the world of creativity—unlocking possibilities for artists, designers, entrepreneurs, and storytellers alike. Whether you're curious about how a simple text prompt turns into a detailed painting or you're looking to master this revolutionary technology for professional use, How AI Image Generators Work reveals the key concepts behind the magic.

This clear, jargon-free guide explains the ten foundational “secrets” that drive today’s most advanced AI art tools—from DALL·E to Midjourney to Stable Diffusion. Starting with massive training datasets and the power of pattern recognition, Julian Vexley walks listeners through the inner workings of generative models, including GANs and diffusion systems. Learn how these tools transform words into visuals, and discover the role of text embeddings, latent space, and iterative refinement in the image creation process.

But understanding how AI thinks visually is only part of the journey. Vexley also explores the emerging craft of prompt engineering, where the careful choice of words dramatically shapes artistic output. Learn how to guide the AI’s imagination with stylistic cues, camera angles, emotional tone, and more. From mastering seed values for reproducibility to leveraging negative prompts and ControlNet for structure, this book demystifies the knobs and levers behind the scenes—empowering you to produce consistent, high-quality results every time.

You'll also delve into Image-to-Image (Img2Img) techniques—transforming your own photos or sketches into fantastical reimaginings—and grapple with the important ethical implications of AI-generated art. What does it mean to create in collaboration with a machine? Who owns the output? And how do we navigate a creative ecosystem built, in part, on data scraped from the work of others?