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Here Be Dragons

How to Win Deals and Influence Ideas by Mastering the Eloquent Art of Storyselling

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Here Be Dragons

By: Richard Mulholland
Narrated by: Richard Mulholland
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About this listen

Stop telling stories. Start selling them!

The business world is rightly obsessed with the incredible power of a good story. Unfortunately, too many of us take that to mean that it is our own story that’s important. It’s not. The magic happens not when we tell our customers the story of our past, but when we sell them a new story of their future. One in which we play a part.

As a salesperson. you have two jobs. The second job of the storyseller is to help clients and customers slay their dragon. The first job of the storyseller is to help them see their dragon. You win when the dragon that they acknowledge is the one that you can give them the weapon to defeat.

Forget USP (unique selling proposition) and embrace the UPS (unique problem that only you can solve). Here Be Dragons isn’t just a how-to book for the business sales person, it is far more a why-to, and mostly a what-to-do book that will help you drive create growth, improve sales, and new business through storytelling. In this short and highly practical book, renowned speaker Richard Mulholland shares with you how to use powerful stories to change minds, win deals, drive sales, and solve problems.

©2021 Richard Mulholland (P)2022 Richard Mulholland Business Development & Entrepreneurship Entrepreneurship Marketing & Sales Sales & Selling Business Marketing Fiction Fantasy Dragons Magic
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100% must read! Fantastic listen. Great model for sales calls, lots of nuggets for improving how you perceive things from your customers perspective. Even if you’re not a seller, if your company has sales people or a sales department, this will give you an easy to listen glimpse into what ‘should’ be going on!

Must listen for everyone

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