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Summary

The best salesmen in the world aren't salesmen at all.

They're helpers.

Offering the best service isn't enough. Your future clients need to know:

  • Who you are
  • Why you're doing what you do
  • How you'll solve their problems
  • Why they'll like you

In other words, they need to be sold on your service. One problem: you hate selling. This book is for you.

You didn't start your business to be a slimy salesperson, and you don't need to feel like one. In Help First, Chris Cooper explores the path toward growth, profitability and the new marketing that will let you feel good about selling yourself.

©2015 Chris Cooper (P)2016 Chris Cooper

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Profile Image for Matt Ringstad
  • Matt Ringstad
  • 21-12-16

Want a profitable business - this book will help.

It's a great book to find new ways to build a solid business model for long-term growth.

2 people found this helpful

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  • Andrew
  • 22-11-19

I found my love language

I am a business owner and so have found Chris's other books very useful and this one was a winner too. Help First really resonated with me. I've started acting on this in my personal life too. Apparently, this is the missing character trait that I couldn't really name or define in myself. Its like a love language for me to help folks. WOW. yes its helping me in business as intended but the personal win is immense

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  • C. Elliott
  • 26-11-17

Brilliant!

A must read for every entrepreneur. I'm not even a business owner, but I learned much from this book and thoroughly enjoyed it.