Hardcore Inventing
Invent, Protect, Promote, and Profit From Your Ideas
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Narrated by:
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Erik Synnestvedt
About this listen
Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.
©2009 Rob Yonover and Ellie Crowe (P)2013 Audible, Inc.Editor reviews
Ever had a great idea but weren't sure what to do with it? Hardcore Inventing: Invent, Protect, Promote, and Profit from Your Ideas is a perfect mentor text for any aspiring inventor. Using the IP3 strategy, Robert Yanover and Ellie Crowe lay out the path to innovation and fortune, even explaining complicated ideas like intellectual property protection. Erik Synnestvedt performs this useful manual with aplomb. Synnestvedt is perfect, his orderly narration brings clarity and levity to this this how-to essential.
Taking those aside this is a decent primer on how to start your adventure with inventing & innovations.
There are some checklists that are valid to this day.
There's some name-dropping, although it's not a hindrance and that's good.
Overall - author's views and opinions can be helpful to starting inventors I think. The publication is lightweight, easy to digest and due to basic language used (it's a business book after all) it's not a deterrent for some people who think that inventions & innovations are only for nerds, eggheads or geniuses.
I'd say - listen to this one, then if you're hooked up on this innovation & inventions idea then pursue further knowledge from TRIZ, SIT or even USIT methodologies and sets of tools.
Good primer on starting your inventions adventure
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