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Guitar Lessons

A Life's Journey Turning Passion into Business

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About this listen

The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers. Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.

From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success.

Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

©2011 Bob Taylor (P)2012 John Wiley & Sons, Inc. Business Business Development & Entrepreneurship Entrepreneurship Music Professionals & Academics Guitar
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As a guitarist and business owner I found this interesting. It is a good mix of the history of the brand and how they developed the business model. If you like guitars it's worth listening to, but if not you might find this a little dry.

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