So you have a brilliant idea for a digital product. Now what?

This concise, easy-to-listen-to manual will walk you through the steps of creating great apps and other products. With an unwavering focus on user experience and a commitment to ongoing iteration, the authors break down all the elements and exercises that go into creating products people won’t just buy, but will love to use.

You’ll learn about:

• The foundation of all great digital products, including finding your vision, mapping your user journey, and always mapping your strategy back to your goals
• How to conduct lean, mean research without a lot of time or money
• Which development methodology will work best for you, your product, and your scaling team
• Why user-centric design is integral to any successful product today
• The secrets to building a small, effective start-up team
• How to bring your business model to life and attract the right investors at the right time

With hands-on, tactical instruction, you’ll create the building blocks of a great product, including:

• Your very first proof of concept
• A value proposition you can commit to
• A tangible product workflow
• A feasibility audit
• Iterative prototypes that react to feedback and lessons learned
• Your first pitch deck

Got Ideas? turns dreamers into viable entrepreneurs and good ideas into excellent products with great user-experience design.