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Girls®

Gen Z and the Commodification of Everything

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Girls®

By: Freya India
Narrated by: Freya India
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'Anyone who cares about the girls and young women in their lives should read GIRLS?' JONATHAN HAIDT

Coming of age has always been a time of angst and inner turmoil, especially for girls. But today girls have to contend with those worries in a world of AR filters, TikTok plastic surgeons, dating apps, hook up culture, online porn, modern sex-positivity, profit-driven online therapy apps, direct-to-door medication and even fully customisable AI girlfriends. All personalised by algorithms to play on their innermost fears and insecurities. It is an onslaught of advertising, it is on portable platforms designed to be maximally addictive, and it is far beyond what any previous generation of girls have ever faced.

Girls® teases out and traces both technological and cultural shifts in the last decade-from social media to shifting family structures, waning religious attachment and the collapse of communal spaces. And Girls® exposes the sinister and rapid intensification and ruthless commercialisation of the inner lives of girls and young women which leads to the loss of their authentic selves-a loss that corporations are all too ready to exploit.

Girls® is a personal journey and intimate portrait of girls today, in all their mystery and torment: one that captures the soul of the most complex and misunderstood generation so far, and that empowers them to see their lives through a different lens.©2026 Freya India Gender Studies Social Sciences Mental Health
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As a Gen Xer I found this book really eye-opening. It is beautifully written and the level of factual detail is impressive considering that the author does not claim to speak for all Gen Z girls. I would highly recommend this book if you want insight into that often misunderstood generation.

Incredibly illuminating

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Parents need to help their daughters navigate this world whilst growing up, this will help.

For parents with daughters

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Brilliant book and author. A must read for anyone with children growing up in the modern age.

Fantastic

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Strong and honest view of current situation and humble reccommendation to continue being real human not a product

Human

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I enjoyed this book because it covers a broad range of challenges facing women in contemporary society. Part sociology, part psychology, I found the consistent use of statistics a smart way of grounding the issues at stake. Whilst a good portion of references come from journalistic sources, rather than peer reviewed research, I think the book acts as a great introduction to those interested in undertaking further research. That it is made accessible to a popular, non-academic audience is a real plus.

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