Gallo Be Thy Name cover art

Gallo Be Thy Name

The Inside Story of How One Family Rose to Dominate the U.S. Wine Market

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Rising from hardscrabble poverty in the early 1900s, the Gallo family used hard work, cunning, and crime to become the largest, most influential winemakers in the world.

Gallo Be Thy Name is the portrait of an American dynasty, chronicling the family's history from Prohibition and the Great Depression to its roots in organized crime, its impact on the roiling farm labor movements of the 60s and 70s, and ultimately to its domination of America's wine market. The Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship. But beneath the carefully polished surface of E. & J. Gallo Winery is a sweeping story of passion and power — swirling with rumors of murder.

©2009 Jerome Tuccille (P)2009 Phoenix Books, Inc. Americas Business Food & Wine Gastronomy Professionals & Academics United States Wine & Beverages Crime
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It wouldn’t have hurt for the author to check the pronunciation of key industry words before recording. Every time he said “varietal” made me cringe. Pinot noir was a favourite.

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