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Flip the Script

Getting People to Think Your Idea Is Their Idea

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Flip the Script

By: Oren Klaff
Narrated by: Oren Klaff
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About this listen

 This book will change the way you think about persuasion, and have you closing deals in no time.

These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up.

That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps.
You will learn how to:

*Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns.

*Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain.

*Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes.

Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.©2019 Oren Klaff (P)2019 Hachette Audio UK Career Success Leadership Management & Leadership Meetings & Presentations Business Inspiring Thought-Provoking Management

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Critic reviews

Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining - you'll find yourself eagerly turning the pages, engrossed in Klaff's remarkable tales of dealmaking . . . then suddenly look up and realise he's just taught you a whole new set of complex sales techniques, and somehow made it fun (Matthew Dixon, coauthor of The Challenger Sale)
In Flip the Script Oren Klaff gives readers powerful tools that will help them get what they want. Instead of trying to convince people to buy what you're selling, his techniques will show you how to create an entirely different dynamic. A game-changing read (Daymond John, costar of Shark Tank and author of The Power of Broke and Rise and Grind)
Oren Klaff should have been a spy. He could recruit and sell to anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates. In these pages, Oren shares the tradecraft you need to close any kind of deal (Jason Hanson, former CIA officer and author of Spy Secrets That Can Save Your Life)
Flip the Script is the rare book that shows you how to increase your influence at work and at home. Oren Klaff's methods are both intuitive and completely actionable. This book is loaded with real-world examples, some radical, some surprising, but all incredibly useful (Jonah Berger, author of Contagious)
Flip the Script is a riveting book. This critically important handbook of influence principles is culled and perfected from Oren Klaff's remarkable career as an investment banker. Refreshing, insightful and, above all, incredibly useful, this book gives you the tools to create influence with integrity. It's a great read (Phil Jones, author of Exactly What to Say)
All stars
Most relevant
Folksy sales stories to make a point, though you get the feeling that unlike many sales writers, Oren has walked the walk too.

Good sales content

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Thoroughly worthwhile, listen to Oren Klaff detailing how the flip the script method works, a deep dive into sales psychology, a must for any practicing sales pro.

Great insight into a sales genius' mind!

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Well worth the listen. When is the next one out? I want more of this

This guy can pitch anything

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I’ve been a fan of Oren for quite some time now and anyone that knows me will understand that I don’t give praise lightly as far as business publications go. I’m not saying that he’s a genius, but as a thought leader he’s right up there with the very best and I’m looking forward to the next iteration of his work and the intelligent thinking that flows from it. Read Pitch Anything first, then immerse yourself in Flip the Script. You won’t regret it; I can guarantee.

It’s Oren at his finest

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Flip the script is pure gold, the insights and methodology it teaches flipped the script in my brain and has now helped me always position myself more powerfully in business and in social encounters.

Now I always feel and know I'm equal to the investors and prospects in front of me regardless of the setting and I also know how to make them see me as an equal. I'm also glad to share that after studying and implementing the flip the script methods I raised $300k for my new startup.

And I'm confident I'd be able to raise ANY amount of money I'd ever require for my future projects.

God bless you and yours' Oren Klaff. Thanks so much for investing the time to crystallize your valuable knowledge and experience into this remarkable book. Cheers mate! 🙏🏾

I raised $300,000 after going through this....

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