Find Your Red Thread cover art

Find Your Red Thread

Make Your Big Ideas Irresistible

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Find Your Red Thread

By: Tamsen Webster
Narrated by: Tamsen Webster
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About this listen

Make your idea irresistible.

You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds.

The best part is, the Red Thread already exists. It's the connection that makes the invisible link between your audience's problem and your solution tangible—and actionable. With the Red Thread, you'll inspire audiences to act and get the outcome you're both looking for.

Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you'll be able to guide your audience through the maze of ideas and options-and through the maze of their own minds.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Tamsen Webster (P)2022 Tantor Business Communication Career Success Marketing Marketing & Sales Business Career

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All stars
Most relevant
Recommend this to all my biz clients for a fresh take on their messaging. Particularly good for those with multiple people in their sale (say a manager and the board)

Other review mentions the author doesn’t read well too. It’s as tho we read different books. If you’ve read a lot of messaging and positioning this is for you

Excellent concise new angle on positioning

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This couldn’t peak my interest no matter how I tried. Voice also super non-engaging.

Boring - not at all inspiring

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