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Summary

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry.

The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

Some of the topics covered in this book are: 

  • Capitalization tables, financial growth models, blitz-scaling, uses of funds, exit multiples 
  • Equity models and structures 
  • Fundraising and pitch decks 
  • Idea generation techniques 
  • CPG-specific accounting 
  • Product manufacturing 
  • Food safety 
  • CPG-specific resources and tools 
  • Distribution 
  • Cofounders 
  • Company culture and culture plans 
  • Selling your product 
  • Packaging and labeling 
  • Branding 
  • Entity creation 
  • Website formation 
  • Exits

Buy the audiobook to know more.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Kyle Huffstetler (P)2020 Kyle Huffstetler

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  • J. Natiuk
  • 07-10-21

If this topic interests you, buy this book already!

This book is a condensed treasure trove of real world knowledge and actionable insights. I was hesitant to purchase, noting the relatively short overall length. Within minutes of listening, I already felt it was worth it. The author doesn’t waste words and delivers exactly as promised. I now feel like I have a roadmap of what to expect over the next couple years. Thank you for creating this.