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Empowered

Ordinary People, Extraordinary Products

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About this listen

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?

Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.

As legendary Silicon Valley coach - and coach to the founders of several of today's leading tech companies - Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge". The goal of Empowered is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.

A natural companion to the best seller Inspired, Empowered tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.

©2020 John Wiley & Sons, Inc. (P)2020 Gildan Media Business Development & Entrepreneurship Engineering Entrepreneurship Leadership Management Management & Leadership Project Management Business Innovation Product Leadership
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A highly relevant guide to leading product teams based on 40 yrs experience and some great case studies

Clear depth of experience and expertise in the field

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So thoughtful and practical. Really enhanced my thinking and helped me identify feature teams (rather than empowered product teams)

Fantastic for product at legacy companies

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Good WHY to understanding the benefits of a product led organisation and how business transformation and new business models can be enabled at scale with technology and a product led set up

Product led orgs

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Empowered follows up on the promise of inspired, and manages to show how product teams may regain both freedom and power. Interesting for engineers and agile leaders alike.

Full of wisdom, read with engagement

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Fantastic book. Will remain my go-to book from r every day work. It has a wealth of practical knowledge.

Packed with useful info!

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