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Die Sektkelch-Strategie
- Narrated by: Heiko Grauel, Gabi Franke
- Length: 4 hrs and 47 mins
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Die Sektkelch-Strategie
Narrated by:
Heiko Grauel, Gabi Franke
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Summary
Technologischer Fortschritt, Veränderungen im Kundenverhalten und die Globalisierung führen zu einem immer schnelleren Wandel der Märkte und verstärktem Wettbewerbsdruck.
Der Ausweg: Eine zukunftsorientierte, kostengünstige Unternehmensstrategie, die auf Differenzierung beruht. Die Sektkelchstrategie dient als Leitfaden, der es speziell kleinen und mittelständischen Unternehmen ermöglicht, ihr gesamtes Innovationspotenzial auf allen Ebenen des Betriebs zu nutzen.
Die Unterteilung des Innovationsprozesses in mehrere Phasen schafft die Möglichkeit, die einzelnen Schritte mit Hilfe von unterschiedlichen Personen zu bearbeiten. Jeder, unabhängig von seiner Position im Unternehmen, kann so am Innovationsprozess mitwirken.
(c)+(p) 2009 Gabal Verlag