When I began to write this book, I found myself with an enormous amount of useful marketing material that I've been using and developing since 1992. This experience is drawn from many different business roles including Sales and Marketing Manager for numerous well known health clubs; ownership and management of my children's wellness center; ownership of my fitness consulting company as well as my small business consulting company. Several of these companies I continue to own and consult to from afar. The strategies I talk about in this book are still in place at these companies. Even though I truly believe we are all one or two great marketing ideas away from more sales opportunities than we can fully imagine, I believe the first two chapters are as important as the following eight. The strategies in this book - when implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands of dollars - including your competitors. This is the reason I have dedicated my life to business consulting. Since starting my company to provide direction for small business operators, I have literally been overwhelmed with the demand for marketing campaigns, business structure, accountability programs, and the need for small business operators to surround themselves with someone who cares and provides a proper and profitable third party perspective. As you follow this book and hear the principles to follow, remember it does not matter what industry or type of business you operate (I've been part of many). What matters is that you grasp the heart of the principles and the underlying lessons and strategies that can help grow any operation in any category of business imaginable.