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Connect!

How to Inspire, Influence and Energise Anyone, Anywhere, Anytime

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About this listen

 *NEW EDITION FEATURING UPDATED MATERIAL*

'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY

'A racy, engrossing read' PROFESSOR IAN ROBERTSON

'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES

Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams.

In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'.

Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence.

Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.©2022 Simon Lancaster (P)2022 Bonnier Books UK Career Success Meetings & Presentations Motivation & Self-Improvement Psychology Psychology & Mental Health Public Speaking Social Psychology & Interactions Words, Language & Grammar Career Funny
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What a fabulous audiobook from the UK's best speechwriter and messaging coach.
I am urging all my friends, clients and strangers alike to pick up this book and use its techniques to start communicating with passion and energy.
Cut the corporate bingo and learn how to actually engage and inspire properly with words that (literally) electrify a crowd.
Using great anecdotes, neuroscience and ancient rhetorical devices, Lancaster joyfully presents a toolbox of easy hacks to enable us to light up the frontal lobes among the most difficult conference audience.

ELECTRIFYING!

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A phenomenal book for anyone interested in people, ideas, and the myriad ways in which we connect them. An absolute pearl. Thank you Simon Lancaster - I’m going back in for a second listen immediately.

Absolutely marvellous

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It's especially rare to find a great author who is also a great narrator, but Simon Lancaster is one of those rare people who can not only weave an informative narrative, but also deliver a passionate narration. Connect! isn't your usual people skills book. It's an examination into what makes people connect with each others as they do, how subtle metaphors can change an entire story and how politicians are using language to move the masses - and much more. I'd strongly recommend anyone either buy the book or listen to this audiobook, because I can't imagine you could finish a single chapter without learning a genuinely useful tip or ten.

A masterpiece in communication skills

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Interesting book about public talking and how to make connections while doing it. Plenty of interesting stories and very good narration.

How to connect

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I found this book engaging and thought provoking, with elements that I could begin to put into practice immediately and others I am developing.

I will recommend this to everyone.

Enlightening

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