Competing with Unicorns cover art

Competing with Unicorns

How the World's Best Companies Ship Software and Work Differently

Preview
Get this deal Try Premium Plus free
Offer ends 29 January 2026 at 11:59PM GMT.
Prime members: New to Audible? Get 2 free audiobooks during trial.
Just £0.99/mo for your first 3 months of Audible.
1 bestseller or new release per month—yours to keep.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at £8.99/mo after 3 months. Cancel monthly.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

Competing with Unicorns

By: Jonathan Rasmusson
Narrated by: Anna Katarina
Get this deal Try Premium Plus free

£8.99/mo after 3 months. Cancel monthly. Offer ends 29 January 2026 at 11:59PM GMT.

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £11.99

Buy Now for £11.99

LIMITED TIME OFFER | £0.99/mo for the first 3 months

Premium Plus auto-renews at £8.99/mo after 3 months. Terms apply.

About this listen

Today's tech unicorns develop software differently. They've developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you how companies like Google, Facebook, and Spotify do it. Leverage their insights, so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns.

Massively successful tech companies, or Unicorns, have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Ex-Spotify engineer and coach, Jonathan Rasmusson, takes you behind the scenes and shows you how to develop software the way the best companies do it.

Learn how to give teams purpose through Missions, empower and trust with Squads, and align large scale efforts through Bets. Create the culture necessary to make it happen.

If you're a tech or product lead and you want to ship product better, this is your playbook on how the world's best do it. If you're an engineer, tester, analyst, or project manager, and you suspect there are better ways you could be working, you are correct. This book will show you how. And if you're a manager, Agile coach, or someone just charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world's most innovative, delivery-focused companies. Don't just admire the top companies—learn from them.

©2020 Pragmatic Programmer (P)2023 Pragmatic Programmer
Leadership Management & Leadership Programming & Software Development Software Development Technology Business Software Management Programming

Listeners also enjoyed...

Modern Software Engineering cover art
Untapped Agility cover art
Agile for Everybody: Creating Fast, Flexible, and Customer-First Organizations cover art
Outpacer cover art
Fearless Innovation cover art
Six-Word Lessons for Autism Friendly Workplaces cover art
High Velocity Innovation cover art
Start Within: How to Sell Your Idea, Overcome Roadblocks, and Love Your Job cover art
The Product Mindset cover art
The Zero in Formula cover art
The Journey to Enterprise Agility cover art
People Powered cover art
Be the Business cover art
The Staff Engineer's Path cover art
The Second in Command cover art
The Human Firm cover art
No reviews yet