Listen free for 30 days
Listen with offer
-
Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Narrated by: Teri Schnaubelt
- Length: 7 hrs and 2 mins
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
99p for the first 3 months
Busting Silos
Buy Now for £13.00
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
Summary
Unify your teams and go to market like the best in the business
Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM."
In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to: turn your funnel upside down and stop wasting resources; design a one-team ABM program, align people with strategy, and win buy-in; deliver the right message at the right time to the right account; and scale your pilot to sell (and upsell) to enterprise heights.
Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.