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Business for Punks

Break All the Rules - the BrewDog Way

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Business for Punks

By: James Watt
Narrated by: James Watt
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About this listen

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks, written and read by James Watt.

Don't waste your time on b******t business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In Business for Punks, BrewDog cofounder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

©2015 James Watt (P)2015 Penguin Audio Business Development & Entrepreneurship Entrepreneurship Politics & Government Small Business Business Inspiring

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All stars
Most relevant  
lots of great ideas and entertaining ways to get the brain juices flowing for business

great listen.

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Liked the book and it's key topics, although there is quite a bit of big-headedness in terms of content and no appreciation that any market changes might have helped their growth too.

Good, but a bit hipster

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A really interesting view of the modern Business world. A great roadmap for punks. Awesome

Awesome

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Any additional comments?

Loved this. Was great to listen to a book by someone with a different view on business. Something a bit different. Very impressed, got a lot from this.

VERY good!

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The gloves are off and a straight forward approach to launching a great business. A lot of fun as they are so cavalier.... which worked out. Enjoyed it!

A lot of fun

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a must read for anyone looking to be inspired...but don't listen to my advice!! (Geordie Gifts - inspired punk)

Geordie gifts punk

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good book, helps you to get a bit of confidence together to do things differently and in you're own way

good book to make you think

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Listening about how the owner of Brew Dog thinks has actually put me off the company.

If everyone showed such disregard for rules and others the world would be am even worse place.

Selfishness stinks

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What a Punk. Great read and hard not to take it on board.

Anyone who doesn't like this, is a fool.

Ballsy, brave, and brutal.

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Would you try another book written by James Watt or narrated by James Watt?

No

Would you be willing to try another book from James Watt? Why or why not?

No - he gets lost in his own self arrogance.

Did Business for Punks inspire you to do anything?

Watch his story on BBC

Any additional comments?

The story behind this business is great. The owner/author gets lost in his own self importance and that invalidates the useful content. Its an interesting listen if you can detract from the arrogance.

Brash and ballsy

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