Business for Punks cover art

Business for Punks

Break All the Rules - the BrewDog Way

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Business for Punks

By: James Watt
Narrated by: James Watt
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About this listen

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks, written and read by James Watt.

Don't waste your time on b******t business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In Business for Punks, BrewDog cofounder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

©2015 James Watt (P)2015 Penguin Audio Business Development & Entrepreneurship Entrepreneurship Politics & Government Small Business Business Inspiring

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All stars
Most relevant
As hard as the author wishes it wasn't this is just another re hash of the same old same old but delivered at pace in a broad Scottish accent. It's ok, up beat but a bit lacking in substance.

Nothing revolutionary

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Picked this book on spur of the moment but so glad I finished it. Definitely worth reading - full of practical advice, humour and a great story!

Must read - engaging, great story, useful advice

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Would you try another book written by James Watt or narrated by James Watt?

No

Would you be willing to try another book from James Watt? Why or why not?

No - he gets lost in his own self arrogance.

Did Business for Punks inspire you to do anything?

Watch his story on BBC

Any additional comments?

The story behind this business is great. The owner/author gets lost in his own self importance and that invalidates the useful content. Its an interesting listen if you can detract from the arrogance.

Brash and ballsy

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James demonstrates 21st century business doesn't need tip follow the same old establishment rules.

true genius

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A refreshing look at business, this is more for the new micro and small business movement and the new entrepreneurs. Loved it.

Refreshing

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