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Business Stripped Bare

Adventures of a Global Entrepreneur

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Business Stripped Bare

By: Richard Branson
Narrated by: Richard Branson
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About this listen

Business Stripped Bare, available as an audiobook narrated by Richard Branson himself.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue's success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, this Richard Branson audiobook strips business down to show how you can succeed and make a difference.

©2008 Richard Branson; (P)2009 Random House Audiobooks
Business Management Management & Leadership Professionals & Academics Inspiring Leadership Government

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Critic reviews

A timely book on business
An interesting read
All stars
Most relevant
Well worth a listen for up start business people who feel the traditional business model is not for them.

really good listen

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Richard Branson is someone I admire enormously for his ability to achieve multiple successes over a long period of time, and that's something he talks about at some length. Once I started listening I couldn't stop - quite compelling.
I was surprised to find the narration was by Richard himself and I considered it a major bonus. He has a good easy-going style.
If you're in business - listen to this audiobook!

An excellent listen

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Great book. He does as you would expect talk about the Virgin brand a lot, very positively! but its interesting, balanced and honest. Would recommend.

Very interesting & enjoyable listen

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This book is well read by Richard Branson and is full of advice, tips and personal lessons learnt. It's an honest and enlightening account of the beginning of the Virgin story. I found it inspiring and encouraging for developing and growing my own business!

Loved it!

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So interesting that I found myself making excuses to find time to hear more and got through it in a couple of days. Interesing insights and so much better that it's read by the man himself, from wherever he preferred.

An excellent listen

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