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Summary

Learn what it takes to start your own business and launch your dream in 60 minutes of conversation and instruction.

These are the basic covered:

  • Getting Started: Is This Career for You?
  • Market Selection
  • Seven Sources of Innovation Opportunity
  • Partners and Employees
  • Incorporation: Making It Official
  • First Steps
  • First Office
  • First Communication
  • What to Expect in the Early Days
  • Planning, Business Plan, and Executive Summary
  • Finance and Raising Money
  • Operations
  • Sales and Marketing
  • Conclusions

    This product is part of the Simply Magazine Home and Office series.
  • Life made simple: listen to more how-to lifestyle and business titles from Simply Magazine.
    © and (P) Christina Brown

    What members say

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    • Overall
      4 out of 5 stars
    • Yogi
    • 20-08-07

    Good book


    Deaver offers a lot of sincere and sound advice. This book is definetely worth the time n money.

    4 of 4 people found this review helpful

    • Overall
      5 out of 5 stars
    • Shilonda
    • 28-11-10

    Some Good advice, though all is not true

    I really liked a lot of advice given here, but there was some things like "pick a good name" where he says he wouldn't take a name like "Yahoo" seriously, that just doesn't fly in the age we're in. Think "Google" "Facebook", "YouTube" some of the largest companies have weird but very unique and brand specific names. So that I wouldn't agree with. There were other things too that don't apply in this age, but overall good advice. I like that he mentions outsourcing quite a bit and using contractors and if you decide to do that with a U.S. based company "Virtual Work Team" is the company to go with!

    • Overall
      3 out of 5 stars
    • Ricardo
    • 24-08-08

    Good... It Could Been Better...

    This is one of those audio books not easy to rate.
    The content was OK... I personally found it a bit vague. It could have been more elaborate.
    More could have been covered on this subject.
    I will rate it a tree star.

    • Overall
      5 out of 5 stars
    • Ramsc
    • 14-08-08

    LISTEN TO THIS FIRST!!

    This should be the very first listen if you're considering quitting your job and starting a business. Great bargain full of USEFUL info!!