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Bulls and Bears

10 Stock Market Terms Explained Simply (Business and Finance)

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Bulls and Bears

By: Tharn Elwett
Narrated by: Chad Ziegler
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About this listen

Confused by the stock market? You’re not alone — but you don’t have to stay that way.

Bulls and Bears is your plain-English guide to understanding the stock market without the jargon, the stress, or the headache. Whether you’ve just downloaded your first investing app, are thinking about saving for retirement, or simply want to make sense of what the financial news is saying, this book is for you.

In ten clear and conversational chapters, Tharn Elwett walks you through the essential terms that unlock how markets work. You’ll learn what a bull market really means (and why it’s not about animals), why diversification can protect your money like a good raincoat, and how IPOs, dividends, and ETFs might already be part of your financial life without you even realising it.

Forget the fluff. There are no formulas here, no insider language, and no lectures. Instead, you’ll find real-world metaphors, everyday examples, and light touches of humour that make the financial world not only understandable — but surprisingly engaging. Ever wonder why people panic during “market volatility”? Or what it means when a company is a “blue-chip”? Or how bear traps and bull traps trick investors into losing money? You’ll find those answers here.

This book is ideal for:

  • Beginners who want to feel more confident with their money.
  • Students, side-hustlers, and curious listeners looking for financial literacy.
  • Anyone tired of feeling shut out of the conversation when it comes to investing.

Inside, you’ll discover:

  • What makes the market “tick” (and what it means when it doesn’t).
  • Why understanding just ten terms can unlock years of investment confidence.
©2025 Deep Vision Media t/a Zentara UK (P)2025 Deep Vision Media t/a Zentara UK
Analysis & Strategy Investing & Trading Stocks Money Feel-Good Funny Witty Investing
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Listener received this title free

I’ve always felt intimidated by stock market talk, but this book broke everything down in a way that actually made sense. Tharn Elwett explains concepts like bull and bear markets, diversification, and IPOs with everyday examples that stick. I especially liked the metaphors—comparing diversification to a raincoat really helped me visualize why it matters. It’s clear, funny in spots, and doesn’t drown you in formulas. A great starting point for anyone new to investing.

Finally, Finance Made Simple

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Listener received this title free

As someone who always felt left out of financial conversations, this book was a revelation. Tharn Elwett manages to take intimidating topics and make them incredibly simple and even enjoyable. The metaphors and real-world examples throughout the book were brilliant and made everything click into place. I now feel so much more confident when I hear news about the stock market. Highly recommend for any beginner.

Finally, the Guide I Needed

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Listener received this title free

I never thought I'd describe a book about the stock market as engaging, but this one truly is. The author's light touches of humor and clear explanations make a typically dry subject very accessible. This book demystified terms like "blue-chip" and "bear trap" in a way that was easy to absorb. It's an excellent resource for anyone looking to build a foundation of financial literacy without the stress.

Fun and Informative

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Listener received this title free

As someone just starting my investment journey, this book was exactly what I needed. It avoids heavy jargon and instead uses humor and relatable comparisons to explain market terms. The chapter on volatility helped me finally understand why investors panic and how not to. This isn’t a technical manual—it’s a confidence builder that makes the financial world less intimidating.

A Great Starting Point for Beginners

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Listener received this title free

I’ve always found the stock market intimidating, but this book breaks it down into everyday language that anyone can understand. The author uses clever analogies, like comparing diversification to a raincoat, which really stuck with me. I especially appreciated the explanations of IPOs, dividends, and ETFs, which I’d heard of but never truly understood. This is the first time I felt confident reading financial news without feeling lost.

Stock Market Made Simple and Fun

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