Bronze Seeks Silver
Lessons from a Creative Career in Marketing
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Bronze Seeks Silver
Narrated by:
Mat Zucker
Buy Now for £10.36
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Narrated by:
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Mat Zucker
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By:
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Mat Zucker
Summary
Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.
Follow Mat as a secretary at an ad agency paying his dues; as a writer, learning how to copy accents from West Virgina libraries and researching the phenomenon of spanking parties; then as a rising creative leader creating global ad campaigns, meeting everyone from Mike Strahan to Alicia Keys.
With this candid and hilarious telling, Mat gives aspiring marketers the gift of what he's seen and learned.
©2020 Matthew Zucker (P)2021 Matthew Zucker
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