Brand NFL
Making and Selling America's Favorite Sport
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Brand NFL
Narrated by:
Nick Williams
Buy Now for £14.51
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Narrated by:
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Nick Williams
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By:
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Michael Oriard
Summary
Professional football today is an $8 billion sports entertainment industry - and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life.
©2007 The University of North Carolina Press (P)2014 Audible Inc.
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