Beyond Marketing
How University Leaders Shape Student Demand, Choice and Belonging
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Beyond Marketing
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Narrated by:
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Penny Eccles
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By:
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Penny Eccles
Most universities believe their recruitment challenges can be solved with better marketing. They can't. Across the sector, institutions invest heavily in campaigns and systems. Yet many still face volatile recruitment cycles and an over-reliance on Clearing.
Student number growth is not created by marketing alone. It is shaped by the cumulative effect of hundreds of decisions made across many teams over time. These decisions are often made in isolation but experienced by students as one continuous journey.
When these decisions are misaligned, universities quietly lose students long before the UCAS deadline. When they are aligned, institutions build confidence, connection and lasting demand.
Beyond Marketing is a practical, honest and experience-led guide for Vice Chancellors, governing bodies and senior leaders who want to move from reactive recruitment to strategic enrolment.
Listen to Beyond Marketing and discover how to:
- Identify where your institution is unintentionally losing prospective students
- Ask the right strategic questions using Penny's PACE methodology
- Create a Culture of Enrolment that drives sustainable student growth