B&B seasonal pricing can feel like a guessing game. One weekend sells out early, while rooms on nearby dates remain empty. Should you raise the rate, lower it or wait? In this episode of Beds, Breakfast & Business, Gerry MacPherson explains how to adjust bed and breakfast room rates throughout the year without making rushed decisions.

You’ll learn how to use your own booking history to find strong and soft demand dates, and how local events, weekdays and booking pace can change what a particular night is worth. Gerry walks through a simple seasonal pricing calendar with starting rates for strong, normal and soft dates. He also explains why an empty room does not automatically mean the price is too high: guests may be unable to find or book it, or they may usually book that date closer to arrival.

This episode gives you a manageable place to begin. Choose one month, mark the dates that matter and make one rate decision you can explain. You can build from there as you learn what your guests actually book.

KEY TAKEAWAYS
• Your busiest dates may not match another B&B’s high season.
• Booking pace helps you spot dates selling faster or slower than expected.
• Strong, normal and soft dates give you a starting pricing plan.
• Check availability and your booking page before discounting.

ONE PRACTICAL ACTION
Open next month’s calendar. Mark one strong date, one normal date and one soft date, then note what you’ll check before changing each rate.

FREE RESOURCE
The 12-Month Revenue Calendar helps you plan pricing, promotions and occupancy targets across the year. Get the resource here: https://bedsbreakfastsbusiness.com/free-resources

Direct calendar page: https://bedsbreakfastsbusiness.com/12-month-revenue-calendar

This week’s Seasonal Pricing Calendar is available in the Beds, Breakfast & Business Patreon member resources: https://www.patreon.com/cw/BedsBreakfastBusiness

KEEP LISTENING
How to Handle Low Bookings in Your B&B: What to Do When Rooms Sit Empty:
https://bedbreakfastbusiness.transistor.fm/episodes/how-to-handle-low-bookings-in-your-b-b-what-to-do-when-rooms-sit-empty-128

What Are the 3 Numbers Every B&B Owner Must Track to Stay Profitable?:
https://bedbreakfastbusiness.transistor.fm/episodes/what-are-the-3-numbers-every-b-b-owner-must-track-to-stay-profitable-132

Explore all episodes: https://bedbreakfastbusiness.transistor.fm/

The two suggested follow-up episodes are listed in the current podcast catalogue: one covers slow bookings and rushed pricing decisions; the other explains occupancy, average daily rate and revenue per available room.