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A big embroidery order is not automatically a profitable one. Before you offer contract embroidery pricing, understand how production capacity, labor, equipment, and repeat orders affect your business.

In this episode of the Embroidery Profit Podcast, Hope Yoder talks with Joe Perez of Heart and Hustle Printing about contract embroidery, bulk embroidery pricing, and scaling a commercial embroidery shop. Joe shares his journey from a single-head machine at home to a storefront operating 11 embroidery heads with a team.

Why can a multi-head shop approach pricing differently from someone stitching one garment at a time? Hope and Joe discuss production efficiency, client expectations, and why copying another shop’s rates without understanding your own setup can be a mistake. They also explore qualifying B2B clients, charging for additional work, and keeping repeat orders organized.

In this episode, we cover:

• Single-head vs. multi-head embroidery production.
• Pricing large orders without racing to the bottom.
• Building client relationships before offering contract rates.
• Digitizing fees, additional embroidery locations, hooping, and garment unbagging.
• Team responsibilities, quality control, and production preparation.
• Organizing approved DST files for consistent repeat orders.
• Investing in Mighty Hoops, extra hoops, hooping stations, and compatible brackets.

Whether you run a home embroidery business or want to expand into high-volume commercial embroidery, this conversation offers a behind-the-scenes look at the systems and decisions involved in taking on larger jobs.

Find Joe Perez on Instagram and YouTube at Heart and Hustle Printing. Hope also discusses private one-to-one training at the Embroidery Profit Academy in Sarasota, Florida.

Joe Perez - Owner of Heart and Hustle. Find him on Instagram at https://www.instagram.com/heart_and_hustle_printing/

Subscribe to the Embroidery Profit Podcast, share this episode with another shop owner, and tell us in the comments: What is your biggest challenge with pricing or producing large embroidery orders?

00:00 Meet Joe Perez and Heart and Hustle Printing

03:24 Contract Embroidery Pricing and Large Orders

05:30 Scaling From One Machine to 11 Embroidery Heads

14:34 Qualifying Clients and Charging Add-On Fees

20:07 Repeat-Order Files, Mighty Hoops, and Workflow

24:12 Advice Before Taking on Contract Embroidery

🎓 Ready to go all in? Train hands-on with Hope in her Sarasota, FL studio at Embroidery Profit Academy — Small Group or 1-2-1 Training - the small group commercial embroidery workshop that people fly in from across the country to attend. Seats are extremely limited and sell out fast. 👉 Register & read student reviews:

https://hopeyoder.com/product-category/courses/in-person-workshop/

Mighty Hoop - Free Shipping Offer https://hoopmaster.com/ref/HopeYoder/

Ricoma Embroidery Machines - https://info.ricoma.com/referral-emb?referralCode=hopeyoder

🌐Downloadable Fillable Embroidery Forms - Every business needs https://hopeyoder.com/product/emb-bundle/

🌐Hope’s Online Courses Course - https://hopeyoder.com/courses-2/

📌 Connect with Hope: 🌐 hopeyoder.com 📸 Instagram: @hopeyoder 🎓 Courses: hopeyoder.mykajabi.com 📍 Hands-On Embroidery School in Sarasota

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#ContractEmbroidery #EmbroideryBusiness #EmbroideryPricing #CommercialEmbroidery #EmbroideryProfitPodcast