Peter Busfield: How New Zealand Built a World-Class Marine Industry

What can the rest of the boating world learn from New Zealand?

In this episode of The Boat Princess Podcast, Nicky Vaux sits down with one of the most influential figures in the New Zealand marine industry, Peter Busfield, former Executive Director of the NZ Marine Industry Association, former CEO of NZ Marine Export Inc and Superyacht NZ, and former President of the Boating Industries Association of New Zealand.

Peter has spent more than 30 years helping shape and represent New Zealand’s marine sector, and in this conversation we explore his remarkable career, his lifelong love of boating and the industry he has played such an important role in developing.

We talk about the Auckland Boat Show, which Peter helped establish in the late 1990s. First held in 1999, it has developed into New Zealand’s largest on-water boat show and operates under a model that is increasingly unusual internationally.

The Auckland Boat Show is owned and managed by the NZ Marine Industry Association. It is an industry-led, not-for-profit event designed to promote New Zealand’s marine sector, with funds generated by the show reinvested into initiatives that support and grow the industry.

Peter and I discuss whether this model could offer lessons for other marine markets as boat shows around the world evolve. In Australia, for example, we have recently seen greater involvement from commercial event operators such as Informa. It raises an interesting question for the future: who should own and operate a boat show — the marine industry itself or a professional commercial event company?

We also talk about the Millennium Cup, New Zealand’s prestigious superyacht regatta, and the role events such as this play in showcasing New Zealand as a world-class destination for superyachts, marine tourism, refit, boatbuilding and the wider marine industry.

Another fascinating part of our conversation is New Zealand’s approach to developing the next generation of marine talent through MAST Academy and its marine apprenticeship and training pathways. We discuss the importance of creating skilled boatbuilders, marine technicians and specialist tradespeople — and why investing in training is so critical to the future of the boating industry.

Peter shares his thoughts on how the industry has changed during his career, why a relatively small country like New Zealand continues to punch well above its weight in international boatbuilding and the superyacht sector, and what the future of boating, boat shows, marine apprenticeships and major marine events might look like.

And, of course, we talk about something Peter and I have very much in common — a genuine love of boats and being on the water.

A fascinating conversation with a man who has spent three decades helping steer the New Zealand marine industry.

Topics discussed: Peter Busfield | NZ Marine | Auckland Boat Show | Millennium Cup | New Zealand Marine Industry | MAST Academy | Marine Apprenticeships | Boatbuilding | Superyacht NZ | New Zealand Superyachts | Marine Industry Training | Boat Shows | Future of Boating | Marine Tourism | The Boat Princess Podcast