Inside THE ICONIC’s Platform Evolution: Media, Fulfilment and Customer Obsession — Joshua Nunan, Director of Platform Media & Services cover art

Inside THE ICONIC’s Platform Evolution: Media, Fulfilment and Customer Obsession — Joshua Nunan, Director of Platform Media & Services

Inside THE ICONIC’s Platform Evolution: Media, Fulfilment and Customer Obsession — Joshua Nunan, Director of Platform Media & Services

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Joshua Nunan is the Director of Platform Media & Services at THE ICONIC, where he leads the company’s retail media, partner marketing and fulfilment services. Since joining THE ICONIC in 2018, Josh has progressed through several roles, from Senior Buyer to General Manager of Sports, Beauty and Home, before stepping into his current position. In this episode, Josh takes us inside the evolution of THE ICONIC and the rapidly changing relationship between brands, retailers and platforms. He explains how THE ICONIC is helping its brand partners reach customers, create more seamless experiences and fuel mutual growth through media, marketplace and fulfilment solutions. We discuss: Josh’s dynamic career journey and the experiences that shaped his approach to retail THE ICONIC’s evolution from start-up to scale-up and its continued focus on profitable growth Why customer obsession must be lived throughout an organisation—not simply written on the wall How THE ICONIC works with brands to create memorable physical and digital campaigns The growing importance of data, real-time insights and measurable marketing The differences between wholesale, marketplace, dropship and fulfilment models How brands can combine marketplace reach with greater control over pricing and assortment Why faster, consolidated delivery can strengthen trust and improve the customer experience How retail media can support customers from discovery and consideration through to conversion The changing customer journey and why the phone remains some of the world’s most valuable retail real estate Why AI is foundational—not optional—and how it is accelerating content, personalisation and decision-making What THE ICONIC’s B Corp certification represents for the business and its brand partners The role of trusted leaders, mentorship and curiosity in Josh’s career progression Josh’s approach to wellbeing and the routines that help him perform as a leader and working parent What excites him about the next evolution of THE ICONIC and the future of retail Energetic, insightful and generous, Josh shares a fascinating perspective on the future of retail and the opportunities ahead for brands willing to embrace change. CONNECT WITH JOSH Joshua Nunan Linkedin _________ About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. WORK WITH US Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution. Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Explore here: The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at elizabeth@fashionequipped.com.au or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence.See omnystudio.com/listener for privacy information.
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