From the Newsroom to the C-Suite: Coaching Biotech's Best Storytellers

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From the Newsroom to the C-Suite: Coaching Biotech's Best Storytellers

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Guest: Mike Huckman, Principal, Huckman Group In this episode of Boba & Biotech, Armon sits down with longtime biotech communications advisor and former CNBC reporter, Mike Huckman, to talk about one of life sciences’ biggest challenges: communicating complex science in a way that people actually understand. Mike shares his unconventional path from local TV news to covering pharma, biotech, and medtech at CNBC, and eventually helping biotech leaders tell their stories. The conversation dives into why life sciences often defaults to jargon, Wall Street language, and overly technical narratives—and why “people can only value what they understand.” Armon and Mike explore how biotech companies can communicate more simply, empathetically, and “info-taining” across audiences, from investors and analysts to patients, policymakers, and the general public. They discuss the power of analogies (including Armon’s famous “sumo wrestler through a hula hoop” explanation), the importance of having a clear problem/solution/“why it matters” story, preparing for communications crises before they happen, and why patient communities can be some of a company’s most important audiences. Mike’s advice for the industry? Tune in to find out! Mike Huckman is the Global Practice Leader of Executive Communications at Real Chemistry. He is an in-demand communications coach and consultant to dozens of companies in the life sciences ecosystem, senior leaders, venture capitalists, and academic researchers. From his background as a seasoned TV news reporter who covered the sector for nearly a decade at CNBC and his experience as a consultant since 2010, Mike has burnished a distinctive approach to life sciences communications. He has earned a reputation as a trusted advisor across the life sciences field. Links Armon’s LinkedIn - https://www.linkedin.com/in/armonsharei/ Mike’s LinkedIn - https://www.linkedin.com/in/mike-huckman-71b21412/ Credits Hosted by Armon Sharei, PhD Research by Julie Kim Produced by David Woje, Woje Productions, Andressa Carroll, Portal Edited and mixed by David Woje

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