Why do employee advocacy programs need a dedicated manager to succeed over time?

In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley welcome Brittney Gilbert, Employee Advocacy Strategy & Program Lead at Global Payments.

Brittney manages the 'Genius Social Club' at Global Payments, leading program strategy, user enablement, and advocate scaling across the enterprise.

In this episode, listeners will learn how dedicated management transforms an advocacy initiative from an overstretched add-on into a primary marketing driver.

Brittney shares how Global Payments grew their user base from zero to 400+ advocates in five months, used gamified invite mechanics to trigger internal FOMO, coached subject matter experts toward original thought leadership, and used Earned Media Value (EMV) to prove hard ROI to executives.

As organic corporate reach falls on social media, dedicated human leadership is the secret to scaling trust. This episode offers a clear playbook for social leads aiming to build sustainable, executive-backed advocacy programs.

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