Specialty Installation is Your Number One Asset (Part 1)

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Specialty Installation is Your Number One Asset (Part 1)

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"Service and installation is your moat—and I can't cross it." That's a direct quote from an AI agent when Tim asked how specialty retailers stack up against big box and e-commerce. In this episode—the first of a two-part series on the value of specialty installation—Tim shares a class he taught for the North Central HPBA in Wisconsin, making the case that installation isn't a necessary evil or a line item to tack onto a quote. It's the single most important asset any retailer in this industry has. In this episode, Tim covers: - Why retailers lose jobs four-to-one to indecision over competition—and how a seamless baton pass from showroom to estimator to install crew closes that gap - The 20% rule—most customers will pay up to 20% more for a service that's less of a hassle, which means you don't need the best price, just a competitive one - How to build a value wedge—something important to your customer, unique to your company, and objectively defendable—that makes your business impossible to shop against Don't miss this one if you've ever treated installation labor like a commodity—Tim lays out exactly why your install team, not your product line, is the thing big box and e-commerce can't replicate, and how to price, schedule, and sell like you believe it. —— Links from this episode: WhyFire Pro: http://whyfire.com —— Watch this podcast on YouTube: https://youtu.be/824ip58vNag Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268 Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2 Read The Fire Time Magazine: https://www.itsfiretime.com/magazine Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe Support The Fire Time Podcast financially: https://www.itsfiretime.com/join Want to get more fireplace leads for your company? Check out: https://findmyfireplace.com

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