James Dooley speaks with Ben Akrout, founder of AISO (Get AISO), about what people are actually searching inside ChatGPT, Gemini and other large language models. Ben explains how AISO collects real conversation data to understand how AI search behaviour differs from traditional Google keyword searches. The discussion reveals that most AI prompts are longer, more detailed and highly personalised because users include context such as budgets, allergies, preferences and specific constraints. Ben also introduces the concept of search density, where a single AI conversation can replace many traditional Google searches by moving users from discovery to decision within one thread. They explore what this means for marketers and why content now needs to answer highly specific questions across both websites and third party platforms. The conversation provides insight into how AI search is changing the customer journey and what businesses should do to remain visible in LLM driven search.

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