How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin)

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How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin)

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In this episode, James Dooley is joined by franchise and local SEO specialist Luke Bastin for a deep dive into how multi-location businesses can scale their search visibility and generate leads consistently. Luke explains why franchise SEO is more complex than traditional SEO, covering the importance of Google Business Profiles, entity recognition, and properly separating corporate brands from individual location entities. They discuss the pros and cons of subdomains versus subfolders, hybrid domain setups, and how to manage risk when multiple agencies or franchise owners control different locations. Where to Listen to This Episode How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) is available across all major podcast platforms. Choose your preferred platform below. Listen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on TransistorListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Pocket CastsListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Amazon MusicListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Entity HomeListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on SpotifyListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on PodverseListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Pod.linkListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on TruefansListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on CastroListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on CastboxListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Podcast AddictListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on DeezerListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on RephonicListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Player FMListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Listen NotesListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Podcast GuruListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on PodchaserListen to How to Scale Multi-Location Rankings with Franchise SEO (James Dooley Chats With Luke Bastin) on Audible

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