In this special live episode of the Beautiful Business Podcast, host Chloe Bannister is joined by two business heavyweights, Daniel Priestley, international speaker and best-selling author, and Peter Czapp, co-founder of The Wow Company and BenchPress. Join the pair for a powerful discussion on how to drive profitable agency growth in today’s economy. With data, stories, and practical advice, this episode is packed with strategies for agency founders who want to grow without sacrificing profit or purpose.

From identifying the right metrics to rethinking client acquisition, and from the psychology of pricing to the potential of AI, Daniel and Peter offer a candid and insightful look at what it takes to run a truly beautiful business in 2026 and beyond.

Topics Covered:

• Why profitable growth is harder than ever, and what to do about it
• The metrics that really matter: gross profit, revenue per person & conversion rates
• Why most agencies fail at ROI reporting (and how to fix it)
• Choosing the right clients (and walking away from the wrong ones)
• Creating demand with waiting lists, assessments, and positioning
• Avoiding the red ocean: niching, campaigning, and speaking to budget holders
• The mindset shift that separates successful agency owners from the rest
• Practical applications of AI for agency performance and team capability
• Building a founder brand and becoming a key person of influence
• The power of specialisation, recurring revenue, and long-term client value

Key Takeaways:

• Focus on outcomes, not outputs: ROI drives retention and referrals.
• Campaign, don’t niche: own your positioning without limiting growth.
• Build demand before supply: profitable agencies have waiting lists.
• Clients buy confidence, be the expert who makes their decision easy.
• Don’t confuse revenue with success. Chase profitability, not just growth.

About the Guests:

Daniel Priestley

Entrepreneur, international speaker and best-selling author of books like Oversubscribed and Key Person of Influence. Daniel helps founders build demand-led businesses and scale with impact.

🔗 LinkedIn

Peter Czapp

Co-founder of The Wow Company and creator of BenchPress, the UK’s largest survey of independent agencies. Peter works with agencies daily to improve profitability, resilience, and leadership clarity.

🔗 LinkedIn

Links & Resources:

• ScoreApp: Daniel’s lead generation platform for smart business assessments
• BenchPress Survey: The annual report on agency performance and profitability
• Oversubscribed by Daniel Priestley: Buy the book
• Key Person of Influence by Daniel Priestley: Buy the book