Start with Why

15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

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Start with Why

By: Simon Sinek

Narrated by: Simon Sinek

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About this listen

Brought to you by Penguin.

ISN'T IT TIME YOU LISTEN TO START WITH WHY?

Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:

Why are some people and organisations more innovative, more influential, and more profitable than others?

The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.

With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.

'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO

‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes

© Simon Sinek 2011 (P) Penguin Audio 2025

Career Success

Communication & Social Skills

Leadership

Management & Leadership

Motivation & Self-Improvement

Personal Development

Personal Success

Time Management & Productivity

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Most relevant

I love self development. I've been a practitioner for 34 years. What this book has done is answer so many questions, explain the cause of so many mistakes. Transported me back to the most challenging, yet rewarding journeys I embarked upon, because of the growth from self development. Yet, I kept crashing. And never fully understood why, till now.
Thank you Simon Sinek.