This episode of the FatRank Podcast features James Dooley interviewing organic growth advisor Kevin Indig. The conversation explains that Kevin Indig guides companies like Shopify, G2, Atlassian, Dropbox, Reddit and Snapchat because organic growth connects SEO with product, UX, CRO and brand. James Dooley highlights that user behaviour influences rankings because Google responds to engagement signals. Kevin Indig argues that SEO is in a midlife crisis because the landscape is shifting towards brand preference, user-generated content and AI-driven search. The discussion explores affiliate challenges, Reddit rankings, programmatic SEO, AI workflows, business cases, personal branding and how to navigate modern Google updates. The episode positions Kevin Indig as a leading strategist because he blends SEO expertise with data analysis, product thinking and leadership-level advisory.

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