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The Bezos Letters

14 Principles to Grow Your Business like Amazon

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About this listen

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic.

Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

But “risk-taking” can be costly (even disastrous) if you don’t know how to use it to your advantage. Fortunately, Bezos has provided every business owner a hidden-in-plain-sight road map for how he grew Amazon through his letters to shareholders (or as he named them, "shareowners") that he has written annually for the past 20 years.

For the first time, technology and risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 growth principles that unlock the lessons, mind-set, and steps Bezos has used to make Amazon the massive success it is today.

Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful...fast!

©2019 Steve Anderson (P)2019 Steve Anderson Career Success Leadership Management Management & Leadership Motivation & Self-Improvement Business Success Career Technology
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I really enjoyed this book and found it highly valuable in terms of clear and focused information that can Make a huge difference to success or failure of an organisation. It is explained clearly as well as in a way that is very actionable. I would recommend it as essential reading for anyone running a business and wanting to grow it significantly.

Excellent + actionable

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It was good to be able to get the closest to Bezos that many of us will have the chance to get. Thanks.

Great Insight

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Don't get me wrong this book worth reading if you want to learn how to write letters to your investors, however ideal customer service and experience at Amazon in this book is very far from reality. With this you have to also discount many other things and views as too idealistic.

Too idealistic picture of Amazon

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Interesting and informative.
It’s a success story.
I can learn a lot about Bezos, his entrepreneurship and the secret of success of amazon.
But few mentions about risks to Amazon.
Narration is good. Very clear and easy to listen.

Interesting and informative.

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amazing learning about the 14 growth principles of Jeff bezos as according to the Anderson so really good read

fantastic book

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