No Logo

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No Logo

By: Naomi Klein

Narrated by: Nicola Barber

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About this listen

Penguin presents No Logo by Naomi Klein, read by Nicola Barber

No logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st Century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe a new generation has begun to battle consumerism with its own best weapons.

in this provocative study we learn how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how culture jammers utilise spray paint, computer hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.

Economics

Theory

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Critic reviews

A rare thing in political writing: both rousing and profoundly sensible (Laurie Penny)

Naomi Klein anatomises the roots of Trump in the already dystopian world of corporate-ruled America and predicts the "end run around democracy". A clear and readable guide to action

(Paul Mason)

Klein moves beyond mere outrage and hand-wringing to offer a practical manifesto for opposition

As accessible as it is brilliant, No is Not Enough is an essential blueprint for a worldwide counterattack (Owen Jones)

An ordinary person's guide to hope. Read this book (Arundhati Roy)

Naomi Klein's new book incites us brilliantly to interweave our No with a programmatic Yes. A manual for emancipation (Yanis Varoufakis)

Magnificent ... a courageous coruscating counterspell (Junot Díaz)

Urgent, timely, and necessary (Noam Chomsky)

Who better than Naomi to make sense of this madness, and help us find a way out? A top-of-the-stack must read (Michael Stipe)

Naomi is like a great doctor - she can diagnose problems nobody else sees (Alfonso Cuarón)

Most relevant

If you haven’t read this then do so. How little has changed. Would be interesting to read an update on how the internet has changed things