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The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

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About this listen

Winner of the Business Book Awards 'Thought Leader' category

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Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries.

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.

 Business Communication Business Development Business Development & Entrepreneurship Career Success Entrepreneurship Workplace & Organisational Behavior Workplace Culture Writing & Publishing Business Management Career Leadership

Critic reviews

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale
In the pivot-or-perish networked world of 21st century business, this is mission critical reading
The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow
A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned
A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention
All stars
Most relevant
Cracking book. Can't wait to buy and listen to lean startup, something this book refers to throughout.

Might be worth buying lean startup

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Awesome Book, would recommend to all entrepreneurs world wide. go get it and start learning today!

Awesome

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Felt like the majority of the book was about 1 single corporate - GE, which the author worked with. Would have liked a much more diverse set of examples.

Far too focused on GE

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Anyone trying to innovate in a corporate environment should read this... and buy copies for their leadership teams.

Should be required reading

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Is it possible to claim only a few days after release that this is one of the best business books ever written? It feels like a paradigm shift - addressing the wider business community in a way that The Lean Startup only hinted at. Surely will be top of the reading list for anybody trying to make something happen in a complex organisation for a long time to come.

A beacon of progress

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