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Business for Punks

Break All the Rules – the BrewDog Way

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Business for Punks

By: James Watt
Narrated by: James Watt
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About this listen

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt.

START A REVOLUTION NOT A BUSINESS

Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.

These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

 Business Development & Entrepreneurship Entrepreneurship Food & Wine Politics & Government Small Business Wine & Beverages Business Inspiring

Critic reviews

An undeniably engaging read with tangible, pragmatic advice ... and seasoned wisdom
An idiosyncratic guide for budding entrepreneurs
An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms
A manual for entrepreneurs
[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea
BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too.
The punk rock approach to doing business
Tackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms
All stars
Most relevant
As hard as the author wishes it wasn't this is just another re hash of the same old same old but delivered at pace in a broad Scottish accent. It's ok, up beat but a bit lacking in substance.

Nothing revolutionary

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Picked this book on spur of the moment but so glad I finished it. Definitely worth reading - full of practical advice, humour and a great story!

Must read - engaging, great story, useful advice

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James demonstrates 21st century business doesn't need tip follow the same old establishment rules.

true genius

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Would you try another book written by James Watt or narrated by James Watt?

No

Would you be willing to try another book from James Watt? Why or why not?

No - he gets lost in his own self arrogance.

Did Business for Punks inspire you to do anything?

Watch his story on BBC

Any additional comments?

The story behind this business is great. The owner/author gets lost in his own self importance and that invalidates the useful content. Its an interesting listen if you can detract from the arrogance.

Brash and ballsy

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A refreshing look at business, this is more for the new micro and small business movement and the new entrepreneurs. Loved it.

Refreshing

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